Changing the Fabric of Society

We were approached by Jean-Paul, the head of IFA Paris to create an identity for 'Unthreaded', an exhibition with a focus on sustainability and ethics within the fashion industry. Each artist was tasked with creating a range of pieces using the thread from previously discarded and unused clothing.

Bespoke Typeface

We created a simple outlined typeface as a nod towards the idea of unthreading. This saw the 'thread' or lines of the letters being pulled off screen or retracting as though it had been unpicked.

This style was carried through to create iconography and to interact with imagery.

Visual Language

We used the typographic style as an anchor for the visual language and from it created a series of image treatments. The simplicity of this visual allowed us to develop a variety of different approaches. We saw the thread interacting with single images, creating a split between two separate images or utilising thicker 'threads' to create a housing device for imagery.

Collateral & Way-finding

As well as creating the identity we were also tasked with producing a series of collateral for the event including a programme and way finding

Projects

Identity / Campaign / Art direction

Web design / Identity / UX

Art direction / Film / Typography