Compare Equity Release were sure that clarity and simplicity were to be a focal point for their brand. The name itself was simple and to the point.

The monogram we designed represented two overlapping houses as a nod to comparison within the housing market.

This overlapping theme was carried throughout the visual language with the iconography and our image holding device.

We also spent time working on a complete over-haul of the website, mapping out their customer journeys, focusing on the UX and ensuring the new identity was consistent at every touch point.

We tried to create interesting User Interface moments throughout to keep the journey friendly and fun for the customer.


Identity / Campaign / Art direction

Web design / Identity / UX

Art direction / Film / Typography